What we do
We design and test simple, purpose-built web funnels that introduce small businesses and professionals to software tools designed to improve everyday workflows.
Each recommendation is based on hands-on testing and performance data, with an emphasis on transparency, usability, and long-term value rather than hype.
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Traffic is intent-driven and filtered through pre-sell pages to ensure users understand the tool before reaching the software website. This reduces low-quality signups and improves trial-to-user alignment.
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All funnels are built with platform compliance and brand safety in mind. No misleading claims, no brand impersonation, and no direct linking without approval.
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Tools are introduced gradually and evaluated based on engagement and retention signals. Partnerships are scaled only when traffic quality and user experience meet acceptable thresholds.
